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Gender Free Word  Clothing (GFW) 


GFW creates "clothing without labels".  when you are shopping, you might be thinking about fit, size, if its ethically produced, or whether your bank balance will allow it. what you shouldn't have to think about is the imagined gender binary that we impose on everything. 

clothes shopping always fills me with anxiety, particularly as i am a big girl who favours the 'mens' section. being able to buy shirts that fit according to my body type takes the awkwardness right out of experience 

Last summer I had the privilege of kicking it on a roof by the seaside with GFW for this lovely shoot showing off their summer shirt collection. Head to their website for more options.

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